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About Don Keeler

EdTech Advisor

Thank you for your interest in my services and the immediate impact they can have on your

success in both the US EdTech and international markets!

I am an EdTech innovator with 25+ years of continuous experience designing and delivering successful platforms and solutions across K12, higher education (HE), and workforce markets. My expertise spans Fortune 500 companies, federal and state departments, publishers, workforce initiatives, medical sectors, and more.

​These solutions represent highly complex, high-volume (12M+ users), high-risk, and record-setting deployments of national and international products.


My direct experience as the owner overseeing strategy, design, production, compliance, business continuity, diligence, revenue generation, marketing, and more, coupled with my track record of success, sets me apart in the EdTech sector.


My continuous involvement in EdTech has built a robust foundation of detailed knowledge, complemented by hands-on experience designing and producing innovative, award-winning eLearning and AI/ML solutions within the K12, HE, and workforce markets. 


This experience has equipped me with a deep understanding of how to effectively overcome barriers to sales and ensure customer retention with confidence. These measures have produced industry record-setting results, especially in winning business at the highest levels within the industry.


As a CTO, these efforts earned sales awards by introducing innovations that were pivotal in securing wide-spread adoptions over competitors, including record-setting sales such as a $17 million single sale. My contributions have consistently accounted for over 50% of annual revenue generation. Beyond delivering a superior product, I firmly believe that addressing all obstacles to purchase is essential to maximizing Total Addressable Market (TAM), Served Available Market (SAM), and Share of Market (SOM) metrics

I frequently consult with equity firms, offering expertise across the education market landscape. This includes evaluating markets, products and services, assessing competitive landscapes, identifying growth potential in acquisitions and current investments, analyzing EBITDA factors, and addressing a wide range of related topics.

I have played a pivotal role in numerous EdTech due diligence and exit exercises, serving as the primary advisor. I equip clients with the technological and financial readiness required, along with a strategic roadmap to maximize their valuation during exit opportunities. This comprehensive approach and understanding of what is required to succeed is unique within the industry.

My expertise extends to Educational Copyright law, where I've consulted with the US Copyright Office in recent years. I've developed effective strategies for publishers to protect their intellectual property without requiring litigation, quantify / recover damages, and stop future revenue loss.

Drawing from extensive experience, I offer a personalized diligence process that goes beyond modified templates, creating tailored roadmaps that significantly reduce time to market and proven to produce over 50% of annual sales year after year.

This roadmap encompasses comprehensive marketing and sales campaigns, as well as guidance on strategic preparations to maximize valuation during future exits.

Please examine the testimonials on this website that attest to my record-setting results at the highest levels.

I have also formed key solution relationships through my own and client projects. These are the best, most cost effective resources in the industry for software / AI/ML development and the highest level of AWS engineering services. 

There are events that started last year in the EdTech space that are transforming your ability to sell successfully today and its not about AI/ML. Do you know what these are?

In a brief discussion of your needs, you will immediately recognize the difference of my understanding of EdTech and its level of value. You truly have a lot to lose and much to gain! Thank you, Don

Don Keeler, Founder
EdTech Advisor
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